Privacy Policy
Last Updated: December 1, 2025
Signature LLC ("we," "us," or "our"), doing business as Archie, respects your privacy and is committed to protecting your personal data. This privacy policy (the "Policy") will inform you as to how we look after your personal data when you visit our website (ArchieML.com) or use our mobile application (the "App"), and tell you about your privacy rights and how the law protects you.
We provide AI-powered product safety analysis services. By using our Service, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
1.1 Personal Information You Provide
We may collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, or otherwise when you contact us.
- Identity Data: Name, username, or similar identifier.
- Contact Data: Email address, delivery address, and telephone number.
- User Content: Photos, images, and text descriptions of products you upload for analysis.
- Payment Data: Data necessary to process your payment if you make purchases, such as your payment instrument number (such as a credit card number), and the security code associated with your payment instrument. All payment data is stored by our payment processor, not by us.
1.2 Information Automatically Collected
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information.
2. How We Use Your Information
We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent.
- To Provide the Service: To authenticate your account, process your uploads, and generate safety analysis reports.
- To Improve Our AI Models: We use the images and product data you upload to train, validate, and improve our machine learning algorithms. This helps the AI become more accurate at detecting hazards like chemical toxicity or choking risks.
- To Communicate with You: We may use your information to send you updates, security alerts, and support messages.
- To Protect Our Services: We may use your information as part of our efforts to keep our Services safe and secure (for example, for fraud monitoring and prevention).
3. Disclosure of Your Information
We may share information we have collected about you in certain situations. Your information may be disclosed as follows:
- Service Providers: We may share your data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf (e.g., cloud hosting, data analysis, payment processing).
- Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
- Legal Requirements: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.
4. California Privacy Rights (CCPA & CPRA)
If you are a resident of California, you are granted specific rights regarding access to your personal information.
4.1 Categories of Personal Information Collected
| Category | Examples | Collected |
|---|---|---|
| A. Identifiers | Name, email address, IP address. | YES |
| B. Personal information categories listed in Cal. Civ. Code § 1798.80(e) | Name, payment information. | YES |
| C. Biometric Information | Imagery of products that may incidentally contain hand/face features. | NO (We do not scan for biometric ID) |
| D. Internet or other similar network activity | Browsing history, search history, interaction with the App. | YES |
4.2 Your Rights
- Right to Know: You may request that we disclose to you what personal information we have collected, used, shared, or sold about you, and why.
- Right to Delete: You may request that we delete your personal information, subject to certain exceptions (such as legal compliance).
- Right to Correct: You have the right to request correction of inaccurate personal information.
- Right to Opt-Out of Sale/Sharing: We do not sell your personal information for monetary value. However, we may share data for cross-context behavioral advertising. You have the right to opt-out of such sharing.
- Right to Limit Use of Sensitive Personal Information: We do not generally collect "Sensitive Personal Information" as defined by CPRA (e.g., race, religion, precise geolocation) for the purpose of inferring characteristics about you.
4.3 Exercising Your Rights
To exercise your rights under the CCPA/CPRA, please contact us at [email protected]. We will verify your request by asking you to provide information related to your recent interactions with us.
5. Data Retention
We will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. With respect to User Content (images) used for AI training, we may retain anonymized feature vectors or the images themselves indefinitely to ensure the ongoing safety and accuracy of our models, unless you request deletion.
6. Data Security
We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.
7. Children's Privacy
Although our Services analyze products for "Kid Safety," the Services themselves are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you become aware that any data has been collected from children under age 13, please contact us.
8. International Transfers
Our servers are located in the United States. If you are accessing our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed by us in our facilities and by those third parties with whom we may share your personal information in the United States.
9. Updates to This Policy
We may update this privacy policy from time to time. The updated version will be indicated by an updated "Last Updated" date and the updated version will be effective as soon as it is accessible. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.
10. Contact Us
If you have questions or comments about this policy, you may email us at [email protected] or by post to:
Signature LLC
3101 Park Blvd 1st Floor
Palo Alto, CA 94306
United States